Tate commission for retail
Product conception and development, project managed process getting product to market on time to budget at the right quality. Commission contract negotiation, art directed the range, worked with marketing and PR to achieve hugely successful press for range.
I saw Mark Hearld's work on a book flyer and thought it would be perfect for this range.
Strategic range to highlight dwindling British manufacturing and British creative talent.
Project Tags
Companies
TATE
- Arts and Culture