About me

Jo Mazzotta is a product developer and conceptual designer. She is highly commercially minded and uses her experience and understanding of retail and branding to inject emotive engagement and narrative whilst identifying gaps and opportunities with product ranges. She has great attention to detail and project management skills. She loves children's books.

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Projects

• 7

  Sara Fanelli commission product range for TateRenowned illustrator Sara Fanelli agreed to the commission to create original artwork for a range of retail products for Tate. I developed the product and worked with suppliers, visiting the factories to get the range delivered on time to budget and at fantastic quality.
• 2

  Tate commission for retailProduct conception and development, project managed process getting product to market on time to budget at the right quality. Commission contract negotiation, art directed the range, worked with marketing and PR to achieve hugely successful press for range.
• 1

  Christmas seasonal product range for Carluccio'sDeveloped and project managed the range of products for Carluccio's Christmas. Brought the range to market from concept working with the suppliers and design agency ensuring the products met with the right quality, margin and high standards. Working on the Creative Direction at the beginning of every range to achieve clear strategy look and feel.
• Stationery range for Liberty LondonAssessed market, researched and created a range of stationery featuring the iconic Liberty art fabric heritage prints. Product development, creative direction, supplier management to get range to market at the right quality budget and launch date.
• 1

  Scarf accessories developed for TateI commissioned and project managed a range of scarves with textile designers Wallace Sewell to bring to market the range as part of the hugely successful Gauguin exhibition at Tate Modern. Ensuring they were delivered on time to budget and fit the brief of the scarves being inspired by 2 key works within the show.
• Wooden model kits Muji EuropeConceptualized and product developed this range of wooden model kits themed around instinct animals managing the entire project to ensure it came in on time and on budget. Ensured the commercial appeal was very strong and at the right retail price and margin. Adhering to brand ethics and DNA. bestselling Muji product selling over 8000 units a week at peak trading time.

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Work history

Product Development Manager
Dec 2013London, United KingdomFreelance
I consult for clients big and small on product range ideas, commercial strategy, writing briefs, product engagement and branding, market trend analysis, project management on a products life cycle, storytelling, supplier management, packaging, presentations to clients.
Product Development ManagerLiberty
Feb 2012 - Sep 2013London, United KingdomFull Time
Manage and lead the NPD process from concept to launch including R&D, management of the critical time paths, commission contracts, presentations, writing briefs, identifying gaps and opportunities for Liberty London international wholesale lifestyle range including kitchen textiles, stationery, gift and home accessories.

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Skills

• Creative Project Management
• Production/project Management
• Concepts/conceptual/art Direction/creative
• Budget Negotiation
• Branding
• PR
• Commercial Acumen
• Creativity and Innovation
• Strategy
• Contract Management