Challenge:
Tate commissioned me to undertake the design of a set of books for their Look Again series. The challenge was to create visually engaging and thought-provoking book designs that could shed new light on iconic artworks from the Tate’s national collection.
Solution:
I approached this challenge by focusing on full bleed detail crops of the artworks, encouraging readers to closely examine the images. To contrast the visual elements, I selected the sophisticated and organically styled Lausanne typeface. Framing the text allowed for ample space for image details while maintaining a clear typographic structure.
Impact:
The design concept successfully achieved its goal of encouraging viewers to explore artworks more deeply. The books in the Look Again series sparked fresh conversations and enhanced the appreciation of renowned pieces from the Tate’s collection.
Companies
TATE
- Arts and Culture