TATLER | Branding a Community with Asia Tatler’s Generation T

The Gen.T List recognises 400 leaders of tomorrow who are shaping Asia’s future. I was brought on by Hong Kong brand consultancy Untapped to work on the brand positioning, business model development and marketing plan for Generation T. In addition to developing insights from our conversations with list members, we worked alongside Brandon Edwards (design at Apple, previously Executive Creative director at Frog) to facilitate a two-day workshop that brought together the key stakeholders of Asia Tatler across the region. Read more about the project here.