TEA VISION - FreshMeat 2020

Brief: Researching into given dates & headline. Create a brand in connection with the information and work with a restricting product and packaging format. Headline: June 27th 1929 - The first colour TV demo, performed by Bell Laboratories in New York. Packaging Format: Envelope Brand Application: Social Media Campaign Solution: I have created a loose tea brand inspired by the 1920’s television process of image transmission in creating an identity that helps maintain the consumers’ interest in drinking black tea. It gives a sense of the traditional and modern perception of black tea especially with the growing consumption of coffee and other drinks.