Team London Bridge x London College of Communication
Students on our Diploma in Professional Studies (DPS) course have partnered with Team London Bridge as part of their Rewilding Project. Working with 400 local organisations Team London Bridge is a Business Improvement District that supports innovative sustainability initiatives.
Throughout lockdown the public reconnected with the natural world. Increased appreciation, new flourishing hobbies and a resurgence of nature in urban landscapes has allowed the natural world to recapture our imagination and express the benefits of spending time in the great outdoors.
A recent study led by Natural England showed that due to the pandemic we are spending more time outdoors and that being amongst nature makes us 85% happier! So with this in mind, the aim of the brief given to our DPS students was to encourage visitors and locals of the London Bridge area to explore on foot and imagine a future where nature is aligned fundamentally with the urban environment.
Devised as part of the Team London Bridge’s Culture Programme and the Southwark Nature Action Plan, the Rewilding brief encouraged ‘blue sky’ thinking to challenge the way viewers interact with messaging. Our students from @briefmecollective and @huedrop.collective: Diana Barta, Zi Ning Quek, Mariana Fontes Cheniaux, Gabriela Grozavu, Katerina Boyadjieva, Nicole Briley and Lilla Cseh, did just that and designed an immersive AR app experience using their graphic design and illustration talents.
3 key areas that have seen a resurgence during the pandemic are wildlife, wild flowers, and cleaner air. These became the focus of the outcomes our students produced, with the aim to celebrate the flourishing regeneration of nature within the city.
Launched at the Tooley Street Triangle on Duke’s Hill Road by London Bridge station, the Augmented Reality experience was available to the public through their smart device and brings the landmark to life with British nature icons such as a Bees, Hedgehogs and a Peregrine Falcon.
The LCC students have brought their considerable talent and collective eye to this challenging project. Rewilding adds to the London Bridge offer aiming to make the area the most responsible, sustainable and culturally innovative Business District in the world’. Ellie Beedham, Director of Arts, Team London Bridge
The Climate Emergency is at the forefront of UALs strategy and local projects such as this ensure we are able to play our role in the global sustainability mission. We would like to thank Team London Bridge for inviting our students to be involved.