dTOOR has created a 'non-rectangular phone for non-rectangular people'. Whilst the tagline was there (and great!) the communications hadn't fully explained why this phone was different, and why it was so much more than "a phone for women".
Working closely with the founders, I rewrote the site copy to reflect how they wanted to position themselves. I then used this information to crystallize the overall tone of voice of the brand, creating a document that they can now use in briefing future employees. Finally, I created blog content for the site, to further position the client as an exciting new technology brand.
- Brand repositioning
- Website copy
- Blog posts
Read the About page here.