Ted Baker Direct Mail Letter, Booklet and Invitation
I designed a printed direct mail 'Whistle & Flute' guide to suiting, with letter and invitation featuring first-name personalisation. I designed a concertina-fold guide to show Ted's different suit types. Accompanying this was a double-sided letter featuring first-name personalisation, a size guide with space for the recipient to write their own personal measurements, and a T for Tall card. The pack was wrapped in a tape measure and sealed in an envelope that I designed to look like a suit pocket. We added bit.ly links in order to track website visits.