Senior Digital Designer with a genuine interest and understanding of user experience and best practices, together with the skills to code HTML and CSS.
I have 16 years experience as a designer at award-winning agencies and for my clients in the fashion and beauty, science and tech, insurance and finance sectors. I’ve worked for L’Oréal, Ted Baker London, PayPal, Samsung, Sainsbury’s, and many more well-known brands.
I take pride in creating pixel-perfect web and app designs using Figma, Sketch and Adobe Creative Suite. I can produce wireframes, user flows, user interface designs, design systems and Invision prototypes. In addition, I design social content, CRM emails for Salesforce and Mailchimp, vector illustrations and branding. I’ve built responsive websites from scratch, as well as using Wix, Shopify, Squarespace and Wordpress.
I’m a conscientious professional and enjoy sharing technical knowledge. I’m highly efficient working either independently, or as part of a team, with a view to creating the best solutions and exceeding client expectations.
Projects
- Ted Baker Direct Mail Letter, Booklet and InvitationI designed a printed direct mail 'Whistle & Flute' guide to suiting, with letter and invitation featuring first-name personalisation. I designed a concertina-fold guide to show Ted's different suit types. Accompanying this was a double-sided letter featuring first-name personalisation, a size guide with space for the recipient to write their own personal measurements, and a T for Tall card. The pack was wrapped in a tape measure and sealed in an envelope that I designed to look like a suit pocke
- Samsung Galaxy J6+ Landing Page DesignMobile-first landing page for online retailers to use to market the new Samsung J6+ mobile phone. I designed the landing pages for desktop and mobile, adhering to brand guidelines. I used Photoshop for the layouts. Once the designs were signed off I prepared the PSD for the developers. I tested the staging links from the developers and fed back amends to them.
- Ted Baker SS18 CBN Summer EmailMobile-first email for the UK, France and German markets to feature Ted's Colour By Numbers high summer collection. I designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce.
- Ted Baker SS18 CBN Jumpers EmailMobile-first email for the UK, France and German markets to feature Ted's Colour By Numbers Cockney Rhyming Slang jumper collection. I designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce.
- Ted Baker SS18 Statement Shirts EmailI designed the email for desktop and mobile, adhering to brand guidelines. I used Photoshop and Illustrator for the images and Sublime text editor to write the code. The HTML files were supplied to the CRM team to upload to Salesforce. This email was sent to the UK customer database and an iteration of it to the US market.
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Work history
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Senior Digital DesignerOutré Creative, London
- London, United KingdomFreelance
The main task was to improve the UX and UI of an insurance company’s website and app, and to
re-design the site based on recent new branding. Reporting to the Creative Director, I worked in Sketch to create wireframes, visual designs, UI libraries and design systems. I built Invision prototypes and consulted with stakeholders throughout. It was vital to pay careful consideration to the accessibility, consistency, user experience and best practices. My designs used clear sign-posting, icons and recognisable UI components. Other projects I worked on for this client include app user flows, sets of vector illustrations, designing bespoke icon collections and making animated GIFs.
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Senior Digital DesignerBrandFuel
- London, United KingdomFreelance
My role was to design a responsive website for a virtual technology event website based on initial concepts and wireframes provided. I worked in Figma to set up the design system and UI component libraries, and together with a team of designers we rolled out the webpage designs, including registration, login, profiles, directories, videos and all other content. I built the Invision prototypes for client reviews and prepared the required files and assets for the developers.
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Skills
- Digital
- Websites
- CSS
- Design
- Html
- Web Page Design
- Illustrator
- Indesign
- Photoshop
- Responsive Web
- Digital Online Design
- Email Design
- Html Email
- Creating Websites
- Html5
Education
Graphic Design With IllustrationBath Spa School of Art
- Bath, United Kingdom