Ted Baker's Hong Kong City Gate store

  • Serena Gomiero
  • Luke Bedford

I've been commissioned to design the new cash desk and fitting rooms of Ted Baker's new store in Hong Kong City Gate outlet. Ted’s stores are renewed to focus each one on a different theme, and this one is about fishing. I met up with Ted’s designers and special projects to discuss and then draw three wall illustrations of different people fishing for the fitting rooms and London’s skyline for the front cash desk. All illustrations have been hand drawn using ink brush and watercolour washes, finalised digitally on Photoshop.