About me

Hello, I am Serena. My experience revolve around logo design, branding, packaging design, illustrations for wallpapers and stationery, as well as prints and typography. I am alway interested in different kind of graphic projects, so don't hesitate to contact me if you wish to collaborate!

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Projects

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  BHRS - Logo design and marketing collaterarlsBranding for BHRS, a bicycle workshop based in Hackney, London. The company's briefing was to create a modern logo that would immediately communicate strength and accuracy, fundamental qualities in the world of the two wheels.
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  GRAMOS -Logo refresh & packaging designGramos is a family-run specialty coffee business based in London, who's main focus is to transmit its passion for beans to the customers, allowing them to enjoy a better coffee experience. Being forced to reinvent themselves because of Covid lockdowns (from coffee bar to coffee roastery), they took this opportunity to refresh their logo and create a more defined brand personality. They expressed the desire for eye catching visual designs that would reflect their brand personality: fun, fresh, mo
• Greeting cards designCommissioned Christmas and birthday themed cards created with digital watercolour.
• Bliss - Authentic TasteTea packaging and chocolate bar label's design
• Ted Baker graphicsSeries of different graphic projects I created for Ted Baker HQ. 1) Townhouse illustration for Ted Baker make up launch event; 2) Give away coaster's design; 3) Caricatures of Peter Crouch as new testimonial for Ted Baker 'T for Tall' menswear' campaign. ​
• 2

  Ted Baker's Hong Kong City Gate storeI've been commissioned to design the new cash desk and fitting rooms of Ted Baker's new store in Hong Kong City Gate outlet. Ted’s stores are renewed to focus each one on a different theme, and this one is about fishing. I met up with Ted’s designers and special projects to discuss and then draw three wall illustrations of different people fishing for the fitting rooms and London’s skyline for the front cash desk. All illustrations have been hand drawn using ink brush and watercolour washes, fin

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Work history

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graphic designerHope (Humanitarian Operations)
Sep 2020London, United KingdomInternship
Design of their first kid’s digital interactive bed linen and face masks adhering to from concept to production Effectively communicate with animation team and app developers to compare and improve product’s look between app and physical product, following the company’s guidelines Adopt digital imagery solutions to support AR After one month I was promoted responsible for digital finishes, colour corrections, retouches and preparing graphics for print and digital purposes
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graphic designerGramos
Sep 2020 - Nov 2020London, United KingdomFreelance
Responsible to improve client’s logo and create environmentally responsible food packaging artwork Enhance client’s logo design meeting all briefing requirements Develop labels and packaging in line with client’s brand guidelines, considering colours, varnishes, whites, printer specification and mark-up. Thoroughly check all artwork before releasing it to print Produce high quality visuals and mock-ups of work for accurate evaluation from client

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Skills

• Adobe Photoshop
• Abobe Illustrator
• Illustration
• Hand Lettering
• Typography Lettering
• Digital Illustration
• Creative Design
• Adobe Indesign
• Logo Design
• Adobe Creative Suite

Education

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Graphic Design Diploma level 5Shaw Academy
Mar 2020 - Jul 2020London, United Kingdom