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Ted Baker SS19 Footwear Launch

  • Martin Schnabl
  • Emma Bett

An immersive, multi-sensory event to launch Ted Baker's SS19 footwear to international partners and buyers. Themed around a new beginning, the event transported guests to an abstract summer meadow at dawn, where they were invited to discover 9 distinct product stories with touch, sound, smell, and playful interaction. Shortlisted for The Drum Experience Award.

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