Ted Baker Store Copy Portfolio

All of Ted’s stores are uniquely designed, taking inspiration from local culture, heritage and environment, before relating back to 'quintessential Britishness' (if such a thing exists). I was regularly briefed to bring a verbal flourish to fit each store theme. I've riffed on everything from Scrabble to Shakespeare, London's greasy spoon caffs to the Dutch Golden Age; never a dull moment. 33 countries. Hundreds of stores. Inumerable puns.