Ted Baker Sweet Treats Mini Fragrance Launch - Creative Blogger Outreach

  • Jayne Robinson

As part of my time at a Digital Marketing Manager at KMI Brands, I was responsible for blogger outreach and social media on a number of beauty and fragrance brands. This was one of my creative ideas to tease and promote a new fragrance launch into Boots using a two part, hand personalised candy themed mailer. Featured widely among the beauty blogger community on social media and on their sites. I did everything from source the materials, hand write notes, hand package, reach out and research influencers as well as track the campaign.