Having faced a great many challenges, the generation that we call Millennials has achieved incredible things, often driven by necessity and an iron determination to change the world. Following in these footsteps, Generation Next has the potential to exceed the achievements of Millennials and become the greatest single generation that has ever lived.
Modern cultural anthropologist Rob Scotland has great hopes for this generation. However, we have a responsibility to inspire our children for them to reach their full potential and change the world for the better.
Rob Scotland is a cultural anthropologist who has been championing the understanding of modern culture in marketing communications over the past ten years, working with household brands such as Carlsberg, Nike and Procter & Gamble. Rob’s focus is on the power of the crowd and the tremendous opportunities presented to us for unity.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx