Teen Vogue & A Case For Her
Many women place the importance of their partner's sexual pleasure over their own. Additionally, a lot of women don’t feel comfortable expressing what they really want in the bedroom. We want to teach women, girls and non-binary people that pleasure is complicated but brilliant. That sex is more than just making babies or catching infections. That great sex is to be enjoyed, and that rubbish, painful, or unwanted sex isn’t something we have to ‘put up with’. It’s time women start getting what they really, really want.
Below is our main campaign video which is also embedded in the case study video above. Myself and my partner have never taken on video shooting or editing before so creating this outcome was a real challenge but one we both enjoyed thoroughly. Personally I see video content as something I'd love to become stronger at and learn to excel in for my future career. I love how you can truly engage with a viewer using visuals and sound and the impact you can therefore create.
To engage a younger audience we chose to use Teen Vogue's Snapchat For You channel to give girls some fully explained tips on how to get the conversation started and openly explore themselves sexually.
