Projects
- Boots 'The Gender Sleep Gap'To raise awareness of and tackle the gender sleep gap. Ultimately get women sleeping better. Currently for many women having a good nights sleep isn’t considered part of having a work/life balance. By starting an informative discussion about the gender sleep gap we want to instil the importance of quality sleep in women. Moreover, we want to ultimately close the gap by giving women the tools for better sleep.
- Healthcare 'Don't Live Half a Life'The challenge was to create an integrated campaign that empowers patients who have already suffered from one heart attack to manage their chronic heart disease in order to prevent a second. These ads aim to remind heart attack patients of the importance of sticking to all aspects of a healthy lifestyle by emphasising how silly it is to not take your doctor's full advice in order to prevent further complications.
- Teen Vogue & A Case For HerMany women place the importance of their partner's sexual pleasure over their own. Additionally, a lot of women don’t feel comfortable expressing what they really want in the bedroom. We want to teach women, girls and non-binary people that pleasure is complicated but brilliant. That sex is more than just making babies or catching infections. That great sex is to be enjoyed, and that rubbish, painful, or unwanted sex isn’t something we have to ‘put up with’. It’s time women start getting what
Projects credited in
- Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how24
Education
Creative Advertising BA HonsLeeds Arts University
Leeds, United Kingdom