Healthcare 'Don't Live Half a Life'

  • Fern Curley
  • Ruby Randall-Cutler

The challenge was to create an integrated campaign that empowers patients who have already suffered from one heart attack to manage their chronic heart disease in order to prevent a second. These ads aim to remind heart attack patients of the importance of sticking to all aspects of a healthy lifestyle by emphasising how silly it is to not take your doctor's full advice in order to prevent further complications.