A university group project.
My role: Copywriting & Script Writing
Our university class were tasked with creating and hosting a conference; the target audience being young people aged 16-24. We collaborated with It's Nice That who helped us reach out to a wider audience and personally invited some industry professionals to the conference. The premise was to essentially have a huge open discussion about the creative industry; the unorthodox routes you can take to land your dream role, to use failures or unexpected situations as learning curves and most importantly to not be scared or overwhelmed to put yourself out there.
Our submission for this unit was to create a short video relevance to the conference and/or the creative industry and from the get go I knew I wanted it to be informal. In a group with 2 others, we created this video targeted at creatives aged 16-19; using memes and deliberate cheesy humour to feel reassuring/familiar (anything but intimidating or overwhelming).