Telluride Film Festival USA
Attended by over 6,500 thought-leaders, directors, producers and press in the film industry. telluridefilmfestival.org
Negotiated and managed premier festival sponsorship including branding and merchandise - led on creative concept for new target audiences in the US.
- Negotiated and oversaw Guardian editorial coverage of the festival.
- Managed hospitality for Guardian’s most important international clients during the festival including VIP dinner, entertainment, transport and accommodation.
RESULTS:
- Ensured the visibility of The Guardian and maximised brand-awareness with key influencers in the US culture industry ahead of the launch of the Guardian US offices and US news format launch.
- Secured renewed financial support from most valued clients.
- Showcased Guardian Film as worldwide influencer.