Termini

Next stop. New start. My challenge was to develop the creative idea, along with the visual and verbal expression for a new business campus located at one end of Dublin’s light rail transport network, the LUAS. An idea which plays off the Termini name, using the construct of stop and start as a way of talking about the features of the development, and how easy it is to improve on the status quo, by overcoming traditional challenges and progressing toward a solution. A simple and straightforward approach that is high impact, flexible and could be tailored to different audiences. Better starts here.