Tesco in store campaign identities

Created and rolled out identities for various in store campaigns, for example Summer BBQ, Father's Day, Rugby World cup and Notting Hill Carnival, to promote selected products and add theatre to aisles in store. Using the Tesco Rugby World cup identity, we created designs for shelf capping, shelf talkers and bunting, in order to highlight an aisle selling products perfect for world cup get togethers.