A range of seasonal based campaign activity to help drive trade at throughout the year, often with multiple campaigns running at the same time. The aim was to bring uplift and engagement to the shopping journey and help navigate customers around the activation areas to make purchasing decisions easier.
In each instance the campaign theme was created and key art generated, progressing to the development of a full POS suite, theatrical elements and online comms elements.
Great consideration would be given to the activation strategy, the areas of POS activation within stores, the messaging hierarchy,, art direction of required photography and experiential opportunities.
