What if you could teach, train, and learn as easy as sending a text message? This motion design video shows how an SMS learning platform is breaking boundaries and bringing accessible learning and training to people everywhere. I worked as a copywriter on this project, developing and writing a friendly & straightforward script for a fun, easy to grasp explainer – just like a text message. Client: Arist Directed & Produced by illo.tv — team credits: Creative Direction Cristina Pasquale + Illustration Lead Arianna Cristiano + Animation Lead Laurentiu Lunic + Animation David Cubitt + Sound Design Fabrizio Martini.