I'm a freelance copywriter and a journalist with a passion for design, illustration and all things creative. . In the past few years I've been working alongside the team of ridiculously talented people at ILLO, developing scripts and copy for a wide range of international clients, from fin-tech start-ups to big brands. I'm also a sucker for Sailor Moon & astrology (but we'll let that slide for the moment).
Writing isn't my cardio, but it does keep me fit.
Projects
- SENTENCE SEARCH ENGINE – VIDEO EXPLAINERWriting about writing can get your brain doing all sorts of funny gymnastics, and this video did just that. I flexed my copywriting muscles to create the script for this motion design explainer about a sentence search engine meant to improve your English writing. The best part? It's supposed to be easy. Fun trivia? It's inspired by the great language philosopher Ludwig Wittgenstein, whom I used to like very much in my student years. Client: Ludwig Directed & Produced by illo.tv — team credits
- TREND FORECASTING PLATFORM – BRAND VIDEOImagining the future can lead to all sorts of outcomes, ranging from crippling anxiety, to hardcore day dreaming or even AI tech detecting emerging trends. Thankfully, this project explores the latter: I was in charge with writing and developing the script for this super innovative data platform brand video, cruising through abstract concepts and marveling at the state of the art technology. Full case study: https://illo.tv/nextatlas Client: Nextatlas Directed & Produced by illo.tv — team cred
- TEXT LEARNING PLATFORM – VIDEO EXPLAINERWhat if you could teach, train, and learn as easy as sending a text message? This motion design video shows how an SMS learning platform is breaking boundaries and bringing accessible learning and training to people everywhere. I worked as a copywriter on this project, developing and writing a friendly & straightforward script for a fun, easy to grasp explainer – just like a text message. Client: Arist Directed & Produced by illo.tv — team credits: Creative Direction Cristina Pasquale + Illust
- Wendy MacNaughton Interview for Polpettas Magazine #4An in-depth interview with San Francisco based illustrator Wendy MacNaughton published in the latest edition of Polpettas Magazine, an amazing biannual interview magazine focusing on the contemporary arts scene, created between Spain and Italy, and spread all over the world. www.polpettas.com Portrait by Celeste Noche
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Work history
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CopywriterSelf Employed
ItalyFreelance
Working with global creative studios (like illo, BOL, Device, Lobster & more) to bring stories to life and watch them grow. I basically take complex subjects and turn them into simple, catchy content for a living. Mainly developing scripts and copy for a wide range of international clients, from fin-tech start-ups to big names, working alongside innovative brands and unconventional minds. I have worked with Pinterest, The National Conservancy, Comcast, Adidas and Google, just to name a few.
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CopywriterILLO
Turin, ItalyFull Time
Writing scripts and turning heads both in English & Italian for a wide range of international clients.
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Skills
- Creative Writing
- Content Writing
- Mixed Media
- Content Curation
- Art Curation
- Review Writing
- Artist Interviews
- Styling
- Copywriting Editorial
Education
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AnthropologyNational School of Political and Administrative Studies (SNSPA)
Bucharest, Romania
Masters degree in Visual Anthropology pursued for one year in Bucharest and another one in Perugia, with an Erasmus programme.
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BA (Hons) Graphic ArtsUNArte Bucharest
- Bucharest, Romania
Experiencing with various traditional and digital art forms ranging from drawing to etching or painting.
My final year project can be seen here http://www.lostateminor.com/2012/06/27/copy-paste-collageart-
by-emilia-barbu/#more-106302