TFL FARES FREZE

In 2016 the Major of London announced that he will cap all public transport fares until 2020. The brief was simple, we had to communicate the message of ‘Fares Freeze’ in an interesting way. A snow globe was one of the many visuals and made the way, first on one poster. Transport for London was so happy with the look and the idea of the visuals that they commissioned in total seven posters for any kind of transport London has to offer. Even today the visual is circulating on Tube maps, as DOOH animations and traditional print.