That Cool Girl - Brand / Campaign - FRA - 2018

For my final project at college studying Level 3 Fashion Business & Retail, I got to come up with my own business. Combining my love of fashion and music I came up with ‘That Cool Girl’ a womenswear brand tailored to music events throughout the year. I created a digital lookbook magazine with 3 photoshoot themes – ‘the maximalist’, ‘concrete jungle’ and ‘free spirit’. As well as this I made a fashion film and online and offline marketing strategy including the launch event. This project was one of my early moments in realising where my strengths within the industry lay. It showed me that I could do whatever I put my mind to. Pulling together multiple outcomes by myself and making the most of people and resources I had around me to help bring my vision to life. https://www.rebeccasophieweir.com/that-cool-girl