The Goal Revitalising orienteering in the UK, through a new brand that plans to have varied competitive courses across the country. Using a contemporary visual design system to help increase the awareness and popularity of the sport to a broader audience. The Audience The traditional customer for the brand is a sports enthusiast that practices all year. By spending large amounts of their free time training they become focused on their performance and data from race days. They desire to see improvement in themselves after each race. The Inspiration Homage to its Scandinavian roots, while keeping the design appropriate for a contemporary brand. Keeping clear structured compositions that focus on functionality and the outdoor environment the brand lives within.