That Superdrug Feeling

  • Caroline Paris
Following a Superdrug pitch win, we have been working on a completely new creative direction for the brand. The campaign aims to define ‘That Superdrug Feeling’ in a Brave new light and showcase Superdrug like never before. In each ad, daring, bold, cheeky, fun, colourful and fierce individuals express the new brand personality, which is always underpinned with a ‘Super Smug’ money saving message to encapsulate everything you feel when you shop in-store or online.
Shot by music video director, Craig Moore (We Are Familia) this upbeat brand ad is the first in a series of seasonal commercials aimed at targeting hero cosmetic and gifting occasions throughout the year.