The 50/50 Project Book
During the 1st lockdown in March 2020 The Good Life Experience launched a campaign where they pledged to work with 50 freelancers over 50 days. I submitted my idea and somehow in-between 800 applicants I was one of the lucky ones. I co-designed the 50/50 Project Book which highlights all of the creatives and ties the full campaign together.
The 50/50 Project has legs and in 2021 we intend to try it all again, this time paying sixth form students to create work and, in so doing, giving them valuable experience. At least 50% of the proceeds of this book will go to funding that project.
