The Adnams Wheel is an innovative way of injecting Adnams message into the UK conveying to everyone what they stand for; creating award winning products and being sustainable in the process. The inspiration came about from research into Adnams Zero waste pie chart, showing that ZERO of their waste goes to landfill and is reused for other purposes. Using a solar powered LED light display similar to the Santa Monica Pier Ferris wheel in LA, displays a decorative and animated pie chart showing that Zero of their waste goes to landfill. #alltastezerowaste The imagery and messages are inspired by Adnams '4 Pillars of sustainability' (Waste, Water, Carbon, Biodiversity).