The Art of Negotiation: How to Secure the Best Deal

Last month I facilitated this workshop for SevenSix Agency, an influencer marketing agency for influencers and content creators. We explored key strategies like the Sandwich Method for structuring negotiations—starting strong with your must-haves, showing flexibility, and concluding with clear final terms. Attendees also got hands-on by stepping into negotiation scenarios, honing their skills in handling pushback, negotiating exclusivity, and protecting their rights. Key tips: Always get everything in writing! This paper trail protects you and ensures clarity on deliverables and payment terms. Research the brand thoroughly before negotiations—know their values and recent campaigns to align your pitch with their goals. Set clear boundaries on deliverables—be specific about what content you’ll create and the number of revisions you’re willing to provide. Want to book a similar workshop? Let’s talk: bunmigjenfa@gmail.com Catch the full recording on SevenSix Agency’s Content Hub via their Creator Club—free to join: https://www.sevensixagency.com/blog/thesevensixcreatorclubisnowlive