About me
Award winning legal professional and Founder of The Fashion Law Edit.
Projects
- The Art of Negotiation: How to Secure the Best DealLast month I facilitated this workshop for SevenSix Agency, an influencer marketing agency for influencers and content creators. We explored key strategies like the Sandwich Method for structuring negotiations—starting strong with your must-haves, showing flexibility, and concluding with clear final terms. Attendees also got hands-on by stepping into negotiation scenarios, honing their skills in handling pushback, negotiating exclusivity, and protecting their rights. Key tips: Always get eve
- IP for Creatives: How to Protect your Work from CopycatsEarlier this month, I spoke at Graduate Fashion Week to for the 'IP for Creatives: How to Protect your Work from Copycats' panel talk. Intellectual Property within Fashion can bring about various complexities which fall into grey areas and therefore it's understandable how its legal importance can be overlooked by many in the fashion industry. Key things to remember: - See your brand/business as a serious commodity and be prepared to invest in protecting it. - Before you go about investing in
- Will Shein's lawsuits hurt the company?I recently was featured in Glossy Magazine's latest article sharing my insights on the potential implications for Shein amidst their lawsuits with H&M, Temu and RICO case. It’s no secret that Shein has faced criticism and controversy for allegedly copying designs from established fashion brands and independent designers. This has led to numerous legal battles and negative publicity, raising questions about intellectual property rights and ethical practices within the fashion industry. It will be
Work history
T
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FounderThe Law of F.E
London, United KingdomFull Time
What initially started out as a hobby to combine my interest of the Law and Fashion via blogging about Fashion Law, has nearly 7 years later expanded into a legal and business consultancy for those in the fashion and entertainment industries.
With a unique take on Fashion where the focus is on the legal and business side e.g. Intellectual Property, Contract Law, Employment Law etc. there was a clear gap in the market in the UK as there was little to no information/resources compared to America where there is dedicated resources, publications, institutes and law firms servicing this area.
With the aim of making Law affordable, relatable and creative for all, birthed The Fashion Law Edit.
In April 2017, the platform was a finalist to win Best Company Lifestyle Blog in the UK Blog Awards. In September 2017, I organised and hosted TFLE’s first event titled “Sustainability in the Fashion Industry” in collaboration with Cassady’s Law Firm in Conde Nast. In March 2021, in celebration of International Women’s Day, I hosted TFLE’s webinar event 'Women In Fashion Law' which was an amazing success. TFLE’s most recent in-person event ‘Legally Influenced 101’ was in July 2022, with the focus of helping influencers and content creators be aware of their legal rights and general legal knowledge when it comes to contracts, working with big brands, conflict resolution, demystifying legal jargon and so much more.
Skills
- Public Speaking
- Consultancy
- Legal
- Commentary
- Collaborations
- Partnerships
- Commercial Awareness
- Facilitating Workshops
- Event Hosting
- Mentoring
Education