In addition to coordinating the financing and representation of 8 luxury brands, I was also responsible for managing design, production, and organization of parallel activities (olfactory workshops for children, conferences and guided tours with the sponsors and for ONCE (non-profit organization for the blind)), as well as public relations.
“El Arte del Perfume 1889-2014” was the most visitied exhibit at the Circulo de Bellas Arte in 2014, with nearly 12,000 visitors. Kantar, an organization that measures media impact, estimated the value of our media exposure at €700,000.