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Ana Fernández Parrilla
CEO BLACK SENSE CLUB
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- LevelSenior
- LocationMadrid, Spain
- AvailabilityLocked Pro Plan feature
- ProfessionsEvent Manager - Founder & Executive - Consultant
Projects
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About me
I started my career in communications when I was 19 years old and I have spent the majority of this time as a journalist specializing in lifestyle themes (design, travel, gastronomy). In 2010, I left Harper’s Bazaar, where I was working as the Beauty Director, because I wanted to develop my career further, to focus on the cultural realm. Last year, after several months developing funding, I was able to bring “El Arte del Perfume” exhibit to Spain, while I was also studying at SUR, a graduate program to develop artistic profession, created by the Circulo de Bellas Arte and La Fábrica. Since 2014, I have been collaborating with American Express to develop experiences for their premium clients (Platinum and Centurion), via the business I founded, Black Sense Club.
Skills
- Teaching
- Events
- Marketing PR
- Journalism
- Lifestyle
- Travel
- Conference
- Corporate
- Creative Event
- Exhibition
- Promotional Event
- Social Event
- Coordination
- Event Organisation
Work history
Currently
CEO Black Sense Club
Black Sense Club
2015
THE ART OF Scent Exhibition Director
Chandler Burr’s Department of Olfactory Art
In addition to coordinating the financing and representation of 8 luxury brands, I was also responsible for managing design, production, and organization of parallel activities (olfactory workshops for children, conferences and guided tours with the sponsors and for ONCE (non-profit organization for the blind)), as well as public relations. “El Arte del Perfume 1889-2014” was the most visitied exhibit at the Circulo de Bellas Arte in 2014, with nearly 12,000 visitors. Kantar, an organization that measures media impact, estimated the value of our media exposure at €700,000.
2010
Beauty Director AT Harper’s Bazaar
Hearst Magazines
Design the structure and the business plan for the launch of the first Spanish edition. Create editorial content around the advertisers and managing the team to develop a unique editorial voice who sets new creative standards in beauty journalism.
2009
Associate Consultor
LVMH
Cosmetics market trends: profiles and habits of the new consumer. Speaking engagements/presentations for the company’s marketing, communications, and customer groups.
2012
Associate Consultor
L’oréal
Cosmetics market trends: profiles and habits of the new consumer. Speaking engagements/presentations for the company’s marketing, communications, and customer groups.
2016
Associate Collaborator
EL País Semanal
Coordination and production of articles: Topic proposal in collaboration with the publishing editors. Article research and photo editing.
2009
Beauty Director
Citizen K
2009
Contributor
Freelance
Journalist specializing in lifestyle themes (design, travel, gastronomy) at Elle and Marie Claire magazine and El Mundo newspaper.