Ana Fernández Parrilla

CEO BLACK SENSE CLUB

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  • LocationMadrid, Spain

Projects

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About me

 

I started my career in communications when I was 19 years old and I have spent the majority of this time as a journalist specializing in lifestyle themes (design, travel, gastronomy). In 2010, I left Harper’s Bazaar, where I was working as the Beauty Director, because I wanted to develop my career further, to focus on the cultural realm. Last year, after several months developing funding, I was able to bring “El Arte del Perfume” exhibit to Spain, while I was also studying at SUR, a graduate program to develop artistic profession, created by the Circulo de Bellas Arte and La Fábrica. Since 2014, I have been collaborating with American Express to develop experiences for their premium clients (Platinum and Centurion), via the business I founded, Black Sense Club.

Skills

 

  • Teaching
  • Events
  • Marketing PR
  • Journalism
  • Lifestyle
  • Travel
  • Conference
  • Corporate
  • Creative Event
  • Exhibition
  • Promotional Event
  • Social Event
  • Print
  • Coordination
  • Event Organisation

Work history

Currently

CEO Black Sense Club

Black Sense Club

Feb 2015

2016

Associate Collaborator

EL País Semanal

Aug 2006 - Feb 2016
  • Coordination and production of articles: Topic proposal in collaboration with the publishing editors. Article research and photo editing.

2015

THE ART OF Scent Exhibition Director

Chandler Burr’s Department of Olfactory Art

Nov 2014 - Feb 2015
  • In addition to coordinating the financing and representation of 8 luxury brands, I was also responsible for managing design, production, and organization of parallel activities (olfactory workshops for children, conferences and guided tours with the sponsors and for ONCE (non-profit organization for the blind)), as well as public relations. “El Arte del Perfume 1889-2014” was the most visitied exhibit at the Circulo de Bellas Arte in 2014, with nearly 12,000 visitors. Kantar, an organization that measures media impact, estimated the value of our media exposure at €700,000.

2012

Associate Consultor

L’oréal

Aug 2007 - Jun 2012
  • Cosmetics market trends: profiles and habits of the new consumer. Speaking engagements/presentations for the company’s marketing, communications, and customer groups.

2010

Beauty Director AT Harper’s Bazaar

Hearst Magazines

Nov 2009 - Dec 2010
  • Design the structure and the business plan for the launch of the first Spanish edition. Create editorial content around the advertisers and managing the team to develop a unique editorial voice who sets new creative standards in beauty journalism.

2009

Associate Consultor

LVMH

Nov 2009 - Dec 2009
  • Cosmetics market trends: profiles and habits of the new consumer. Speaking engagements/presentations for the company’s marketing, communications, and customer groups.

2009

Beauty Director

Citizen K

Jun 2006 - Jun 2009

2009

Contributor

Freelance

Jun 1998 - Mar 2009
  • Journalist specializing in lifestyle themes (design, travel, gastronomy) at Elle and Marie Claire magazine and El Mundo newspaper.

Education

2016

First Course

SUR Escuela

Jul 2016 - Jul 2016

    1998

    Interior Design

    Istituto Europeo DI Design

    Aug 1995 - May 1998