About me
I started my career in communications when I was 19 years old and I have spent the majority of this time as a journalist specializing in lifestyle themes (design, travel, gastronomy). In 2010, I left Harper’s Bazaar, where I was working as the Beauty Director, because I wanted to develop my career further, to focus on the cultural realm. Last year, after several months developing funding, I was able to bring “El Arte del Perfume” exhibit to Spain, while I was also studying at SUR, a graduate program to develop artistic profession, created by the Circulo de Bellas Arte and La Fábrica. Since 2014, I have been collaborating with American Express to develop experiences for their premium clients (Platinum and Centurion), via the business I founded, Black Sense Club.
Projects
- CARITA'S DIAMANT DE BEAUTÉ COSMETIC LAUNCHMorning press meeting and social event at night with VIP clients from Aldao jewellry. Ángeles Moya, an expert in diamonds from the Instituto Gemológico Español, gave a speech while the audience had the opportunity to try on the diamond collection from Aldao.
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Work history
CEO Black Sense Club
THE ART OF Scent Exhibition Director
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In addition to coordinating the financing and representation of 8 luxury brands, I was also responsible for managing design, production, and organization of parallel activities (olfactory workshops for children, conferences and guided tours with the sponsors and for ONCE (non-profit organization for the blind)), as well as public relations.
“El Arte del Perfume 1889-2014” was the most visitied exhibit at the Circulo de Bellas Arte in 2014, with nearly 12,000 visitors. Kantar, an organization that measures media impact, estimated the value of our media exposure at €700,000.
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Skills
- Teaching
- Events
- Marketing PR
- Journalism
- Lifestyle
- Travel
- Conference
- Corporate
- Creative Event
- Exhibition
- Promotional Event
- Social Event
- Coordination
- Event Organisation
Education
First Course
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Interior Design
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