The Barber Room Cardiff - Branding & Social Media

Traditional barbershop branding is heavy, masculine and lacking in individuality. This is completely at odds with the ethos at The Barber Room, so I designed a brand for them that turned tradition on its head. I opted for a hand-drawn, gender-neutral identity to encapsulate the down-to-Earth attitude of the business owner and the diversity of the company’s clientele. Boldly coloured in black, white and pink, the different elements of the graphic identity stand out online, in print and on-site. Studio Photography by Alex Sedgmond