Based in Cardiff, Friend and Friends is a design studio headed by freelance graphic designer Owen Friend. From branding to packaging to social media content, I work on a range of projects for a diverse list of clients to create memorable campaigns, positive change and impressive results. Working with everyone from sole traders to international heavyweights across sectors as polar as craft beer and law, collaboration is at the heart of what I do. When necessary, I draw on my network of creatives and add their expertise into the mix. Trusted illustrators, animators, copywriters and videographers are just some of the Friends I have here, always ready to be brought in to elevate your brand.
- Winnie Raeder - ’From Here’ EP ArtworkAfter working with Winnie on a couple of smaller projects, I created the artwork for her EP From Here. I had fun experimenting with paint and textures to create something unique and atmospheric. Once dry, I photographed the outcome and used digital techniques to polish them up for the finished artwork. Studio Photography by Alex Sedgmond.
- Cocoa Therapy - Packaging DesignThe chocolates that Cocoa Therapy makes are leagues apart from the average supermarket-bought bar. Each chocolate is made using the finest ingredients, with every chocolate shell filled, piped and painted by hand. Vicky, the founder, wanted cost-efficient packaging that was as eye-catching and high-end as her colourful chocolates. I developed bespoke packaging to house 16 chocolates and a concealed flavour map. It is protective enough for transit but gives each chocolate space for its design to
- The Barber Room Cardiff - Branding & Social MediaTraditional barbershop branding is heavy, masculine and lacking in individuality. This is completely at odds with the ethos at The Barber Room, so I designed a brand for them that turned tradition on its head. I opted for a hand-drawn, gender-neutral identity to encapsulate the down-to-Earth attitude of the business owner and the diversity of the company’s clientele. Boldly coloured in black, white and pink, the different elements of the graphic identity stand out online, in print and on-site.
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- Logo Design
- Print Design
- Web Design
- Packaging Design
- Social Media Advertising
- Brand Design
- Visual Identity