What would it take to convince your HR manager to book you a chair massage? It depends on the person. Some respond best to facts and figures – like the fact that absentee rates fell dramatically after weekly sessions were booked in. Others prefer a good story, like hearing from other HR managers in how they used their budget to increase happiness and productivity at work. It's what I set out to achieve in presenting a series of B2B case studies for on-demand wellness app Urban. https://business.urban.co/en-gb/case-studies/ebay