I'm a creative strategist, copywriter, food critic, and researcher.
I'm not a fan of buzzwords and jargon, but I'm a big fan of creating clear and easy-to-adopt tone of voice guides and content strategy. My experience writing about food, tech and wellness has spanned every platform going, from magazines to apps, outdoor advertising, internal comms, keynote speeches, packaging, direct marketing and more.
Projects
- Simplify robotics | Techweek'18National tech festival Techweek sought to promote innovation that's good for the world in its 2018 programme. I researched over 300 New Zealand tech companies in areas as diverse as manufacturing, advanced materials, space, medicine, agriculture and fintech. The result were five case studies which I helped simplify through long-form articles and video.
- Work well | Urban x KlarnaWhat would it take to convince your HR manager to book you a chair massage? It depends on the person. Some respond best to facts and figures – like the fact that absentee rates fell dramatically after weekly sessions were booked in. Others prefer a good story, like hearing how other HR managers used their budget to boost happiness and productivity at work. It's what I set out to achieve in presenting a series of B2B case studies for on-demand wellness app Urban. https://business.urban.co/en-
- The benefits of workplace wellnessWhat would it take to convince your HR manager to book you a chair massage? It depends on the person. Some respond best to facts and figures – like the fact that absentee rates fell dramatically after weekly sessions were booked in. Others prefer a good story, like hearing from other HR managers in how they used their budget to increase happiness and productivity at work. It's what I set out to achieve in presenting a series of B2B case studies for on-demand wellness app Urban. https://busin
Work history
Creative managerUrban
London, United KingdomFull Time
Urban is the wellness app for busy people. It's the easy way to book massage, beauty and fitness services to your home, and now offers a whole host of online ways to keep well too.
Day-to-day, I oversee all things content to make sure our tone of voice and messaging is consistent across every touch point, including UX, advertising, PR, internal and external comms.
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Writer and ResearcherTechweek NZ
- Auckland, New ZealandPart Time
What began as an in-depth research project into New Zealand tech evolved into an ongoing content role for this national festival.
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Skills
- Copywriting Editorial
- Marketing
- Social Media
- Event Administration
- Retail
- Photography
- Writing
- Food Blogging
- Food Editorial
- Consumer Lifestyle
Education
Awards
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Rising Star AwardLondon Hypnotherapy Academy