The Blood of a Pandemic

  • Rosie Viilup
  • Marianna Gunja

An editorial inspired by the surreal 20th century movie classic The Blood of a Poet; created for a design, culture and music magazine Häppening. The Blood of a Poet is directed by Jean Cocteau (1889-1963) who was a French poet, novelist, designer, artist, critic and a movie director. He’s been considered one of the greatest multi-talents in the arts field of 20th century. The Blood of a Poet is a biographical movie reflecting upon events that took place in Cocteau’s life, showcases his own private mythology on the world of imagination and it visualises people who influenced him in the most profound and intimate way. In Cocteau’s movie, the protagonist travels into a bizarre hotel through a mirror where he starts peeking through the keyholes of the doors in the corridor. Every room he looks into has something eerie, even slightly disturbing happening in it. Editorial story begins fairly similarly, however, instead of travelling to a hotel, protagonist has travelled to a pandemic world. In every room there is a leisure activity happening that people started doing more often during the pandemic and lockdowns, for instance using OnlyFans; youngsters who lost their job are seeking help from sugar daddies; losing the sense of time whilst spending time in the VR world. This project is aiming to make people relate to its content as we all lived in a pandemic world for over 2 years which feels as surreal as the movie The Blood of a Poet. Creative Director / Karin Rosie Viilup, @rozarosie Stylist / Kristin Liias, @kristinliias Photographer / Marianna Gunja, @noxdies MUA / Katarina, @ionkate, Katarina, @dragunov_makeup Models / Helgi Saldo, @helgi_saldo; Martin, @nokupiim; Regor Fotso, @regor.fotso; Paul Paank, @paul_paank; Mia Moore, @wabimiasabi; Ksenja Satarova, @kcuu69; Aleksandr Kuznetsov, @yungsaisho

Link to the project on Häppening: