The Blue Lilly Events Co - Branding + Squarespace website design
We were excited to collaborate with Blue Lilly Events Co, a London-based business focused on creating spaces for the arts. As a new brand, we not only helped them build their website, but their full aesthetic. Blue Lilly’s difference is creating events not only to allow people to physically make art, but helping with mental health through encouraging their customers to destress and express themselves in a safe environment. To reflect this, we chose soft pastel colours as we felt it represented the thoughtful and genuine nature of the brand.
We used fluid shapes, expressive paint strokes and subtle animation to represent the creative freedom Blue Lilly hopes to provide to their customers. In the header, we used multiple textures to mirror the mixed art materials the brand works with, and to hint Blue Lilly is an inclusive space for all.
As an arts brand, we made sure the website was visually-led. We included photos from Blue Lilly’s events to help the user to imagine themselves attending one. We also kept the copy minimal to help create a feeling of space, which is what the brand aims to mentally provide for people who attend their events.
"I had the pleasure of hiring Studio 77 to develop my brand and create a custom Squarespace website for my art events company. Their attention to detail, patience and creativity was second to none. They not only bought my vision to life, but helped me develop my brands vision and taught me things about my brand that I didn't even know myself! Thank you!”
-ANNIE LYLE, FOUNDER OF THE BLUE LILLY EVENTS CO
