The Body Shop Self-Love Campaign

  • Amy Wicks

Everyone at some point in their lives has experienced feelings of self-doubt. But levels have now reached a crisis point with nearly 1 in 2 people feeling more self-doubt than self-love. This brand campaign was intended to rebel against a culture that wants us to feel self-doubt with the purpose of inciting 1 million acts of self-love. I was one of the lead designers working across this global campaign for both print and digital. I oversaw the design of in store POS, windows, digital campaign hub, landing pages, features, CRM emails, AR filters and worked with animators and illustrators to create social assets. It was seen in over 70 countries and received 328 pieces of PR coverage.