Projects
- The Body Shop Self-Love CampaignEveryone at some point in their lives has experienced feelings of self-doubt. But levels have now reached a crisis point with nearly 1 in 2 people feeling more self-doubt than self-love. This brand campaign was intended to rebel against a culture that wants us to feel self-doubt with the purpose of inciting 1 million acts of self-love. I was one of the lead designers working across this global campaign for both print and digital. I oversaw the design of in store POS, windows, digital campaig
- Warehouse x Philly WoodBranding for graduate fashion designer Philly Wood, winner of the Warehouse and British Fashion Council competition to support emerging design talent. I worked in collaboration with Philly on branding and Art Direction to create a bold, bright and playful look reflective of her collection.
- Wilbury Planning – Brand IdentityWilbury Planning is a bespoke and comprehensive planning consultancy that helps to smoothly navigate the planning system. They offer a wide range of planning services for developers, landowners and homeowners across the South East and beyond with integrity being their core policy. The logo is simple, clear and honest, reflective of their core values. The monochrome branding feels strong and secure, whilst evoking a feeling of trust and transparency. The visual language presents Wilbury Planni
Work history
Senior Graphic DesignerThe Body Shop
- London, United KingdomFreelance
I was initially hired to work on The Body Shop’s new brand identity and deployment in 2019 across all brand touch points. After the brand roll out was complete I stayed on as a lead designer working across global campaigns such as Christmas, Ramadan and new product launches.
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Senior DesignerWhite Stuff
- London, United KingdomFreelance
I worked as a freelance senior designer supporting White Stuff with catalogue and lookbook design, branding for a new range of bath and body products, seasonal campaigns such as Christmas and Denim brand refresh.
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Education
(BA hons) Graphic DesignCentral Saint Martins (UAL)
London, United Kingdom