The BRIT Awards 2022 x TikTok

  • Nhi (Nikki) Pham

​TikTok became the official voting partner of The BRIT Awards 2022 for 4 categories: Dance, Hip-Hop/Rap/Grime, Pop/R&B, Rock/Alternative. I designed and built an interactive microsite (aka 'H5'), accessible in and out-of-app; where users can cast 10 votes per category per day for 2 weeks. Following this, TikTok promoted 2 livestreams: CKay's LIVE performance on a boat along the River Thames towards the O2 London - where the awards was hosted, and a red carpet LIVE. I also built another set of 2 microsites to drive traffic to these LIVEs.