Projects
- The BRIT Awards 2022 x TikTokTikTok became the official voting partner of The BRIT Awards 2022 for 4 categories: Dance, Hip-Hop/Rap/Grime, Pop/R&B, Rock/Alternative. I designed and built an interactive microsite (aka 'H5'), accessible in and out-of-app; where users can cast 10 votes per category per day for 2 weeks. Following this, TikTok promoted 2 livestreams: CKay's LIVE performance on a boat along the River Thames towards the O2 London - where the awards was hosted, and a red carpet LIVE. I also built another set of
- Ed Sheeran on TikTok - EURO 2020 and the '=' AlbumIn late June 2021, TikTok teamed up with Ed Sheeran for a TikTok LIVE concert, a celebratory moment in the middle of EURO 2020 that brought the continent together through music. The show was a premiere of Ed's new track and was watched in 120+ global markets. I designed, built and led the localisation of a global microsite, promoting this halftime concert, LIVE from Portman Road, Ipswich. Following the successful EURO live concert, later in October, Ed announced his new album '=' (Equals). The
- Find The Unsigned on TikTok (Music Discovery)As part of a wider brand campaign encouraging users and non-users to discover new music on TikTok, cross-functional teams aimed to increase non-user likability and tell the story of emerging music creators who found success through TikTok - 'the Unsigned' artists. To reach potential new users, we established presence in irl locations around the UK. However, the teams wanted more than just a 'marketing stunt': we wanted the content and our community of creators, to speak for themselves. I built
- TIKTOK CONTENT DISCOVERYOne of TikTok's content strategies is to get users to discover beyond their 'interest bubbles'. In late 2020, I designed, built and managed a series of content discovery 'hubs' (H5 microsites). These eventually became the first reference points for 140+ H5s my team built in 2021 in the UK/Ireland, and many more in other markets. Phase 1 promoted interest topics like Music, Fashion, Football, Viral Trends. After lockdown eased, Phase 2 began and categorised content by locality (London, Manchest
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Work history
Designer (UK Content)TikTok
London, United KingdomFull Time
- Designed and built TikTok mobile microsites (aka ‘H5s’) to:
+ Grow the app’s content ecosystem and encourage regional content discovery.
+ Respond to users’ content consumption needs and creation behaviour, and improve user experience.
+ Support UK and global partnerships, and increase brand likability.
- Grew TikTok H5 microsite product and its average performance.
- Analysed user behaviour and other data on each H5, to share insights with cross-functional teams across the globe and to develop future projects.
- Delivered editorial design and content strategy to ensure the best user journey and experience for each H5 microsite.
- Coordinated project localisation and trained global teammates from 60+ countries for high priority campaigns like EURO 2020 x Ed Sheeran, The BRIT Awards, TikTok Content Discovery, International Women’s Day, Cannes Film Festival and more.
- Developed a design system and a UI library with ready-to-use components, to increase efficiency and make application easy for non-designers in various markets.
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Local Exploration App (MA Start-up Project) - Cardiff Met UniCardiff Metropolitan University
- Cardiff, United KingdomFreelance
- Designed the initial concept of a digital product - an app for students to explore personal and professional development opportunities locally.
- Pitched to a panel at Santander’s Countdown to Launch bootcamp and won a £1,000 funding to develop the idea.
- Carried out user research using a variety of methods including interviews, focus groups and quantitative surveys, as well as user testing sessions.
- Developed the prototype and expanded the product to cover more local experiences that were considered valuable by students.
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Skills
- Illustration
- UI Design
- UX Design
- Adobe Creative Suite
- Webflow
- Editoral Design
- SQL
- Content Strategy
- Data Analysis
- Localisation
Education
UI/UX DesignSuperHi
London, United Kingdom
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MA Creative Enterprise & InnovationCardiff Metropolitan University
- Cardiff, United Kingdom
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Awards
TikTok Employee Award NominationsTikTok
Nominated for:
- The Unsung Hero
- The Mission Impossible
- The Rising StarWinner at Countdown to Launch by SantanderSantander
Winner of a £1,000 funding from Santander’s Start-up Bootcamp for a pitch of the local exploration app for students.+ Show more