The Carlsberg Breathalyzela

For Euro 2016, Carlsberg brought back the well-known Vuvuzela – but with a twist. Banned or not, the Vuvuzela has become an icon of football fandom. To help fans celebrate responsibly, Carlsberg has invented the “Breathalyzela” – a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit.

Team Credits

Cathrine Understrup

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Project Tags

  • advertising
  • digital
  • product
  • art direction
  • beer
  • carlsberg
  • product development

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