I'm a Copenhagen based designer and art director working in advertising and graphic design - specialising in tactile and visual design. My passion lies in creating work that combines technology with physical objects and materials in new creative ways. My profound love for tactile design and my relentless curiosity often adds a distinct playfulness to the work.
When I'm not working, you will typically see me practising my ping-pong skills, drinking coffee, creating paper things or riding my longboard. I too have a sweet spot for palm trees, bubble gum and sparkling water.
Projects
- McDonalds - Summer CampaignTogether with NORD DDB I've created a series of Social Media content to highlight their summer campaign, where you need to have a finger in great shape to win daily prices in their app. The campaign consisted of 9 SoMe videos each either encouraging you to exercise your finger or relax.
- The Carlsberg BreathalyzelaFor Euro 2016, Carlsberg brought back the well-known Vuvuzela – but with a twist. Banned or not, the Vuvuzela has become an icon of football fandom. To help fans celebrate responsibly, Carlsberg has invented the “Breathalyzela” – a re-engineered vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit.
- Computer Arts Cover CompetitionMy submission for Computer Art's Annual Cover Competition 2017. It made it to the shortlist among the final 10 submissions. The theme is always 'New Talent' and my idea was to literally be able to pick up fresh talent. The brains are made out of Fimo clay and the noodles are hand cut paper strips.
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Projects credited in
- Ministeriet for Kreative Reklamekvinder / Ministry for Creative Advertising WomenAn inspiring and supportive community for female creatives in Denmark tacking gender inequality in the Danish Advertising Industry. Here, female creatives can connect with each other, share experiences, look for solutions and get practical career advice. Co-founded with Clara Prior Knock (ACD at Uncle Grey, Copenhagen). Art Direction by Cathrine Understrup.
Work history
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Art Directorcathrine.co
Copenhagen, DenmarkFreelance
Art DirectorCrispin Porter + Bogusky
- Copenhagen, DenmarkFull Time
I've been developing ideas and concept for huge clients such as IKEA, Carlsberg and SONY Mobile.
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Skills
- Art Direciton
- Graphic Design
- Branding
- Print Design
- Advertising
Education
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Bachelor in Visual CommunicationDMJX
- Copenhagen, Denmark
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AdvertisingEAC
- Copenhagen, Denmark
European Advertising Certificate for Young Professionals within the advertising industry.
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Awards
Silver / Advertising - Social driven campaignsCrispin Porter + Bogusky
Silver / Direct and PR - LoyaltyCrispin Porter + Bogusky
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