The Chronicle of Renewal ↦ Philosophia

Philosophia, owned by a young Indonesian-Chinese descent, bloomed from the owner's personal tensions. Inadvertently made to feel like a “constant immigrant” in her own country, she fights to present her true self as a proud Indonesian that appreciates both Chinese and Indonesian culture—both authentic patterns that should seamlessly intertwine. In the past years, many brands were still focused solely on Indonesian ethnicity. Philosophia was born on this horizon: a seamless existence of those similar to its founder. The fusion of Chinese and Indonesian pattern with a touch of modernity. We created Philosophia brand identity by combining its traits: modern, storyteller, and open-minded.