Projects
- The Voice of Balance ↦ KahfBorn in the most populous Muslim Country, Paragon Technology and Innovation aimed to launch a men's grooming brand, Kahf, with halal as its unique selling proposition. However, in the middle of our project, the Ministry of Religion Indonesia launched new regulations that obligate Halal Certification in every product with direct use to the human body. One of its personal care products. If every product is Halal in the future, then what will make Kahf different? Also, the biggest question is how K
- Seven Productive Days ↦ TU7UHARIIt’s no secret that coffee shops have become a common ground (literally) for a lot of Jakartans. This however has in some ways led to a fault: with the fleeting growth of coffee joints, the city’s third-wave coffee culture is slowly cemented, yet over time it also cumulates in many offering what is more or less the same concept. In an industry where it’s getting harder to establish a distinctive identity, the TU7UHARI team approached us for support in optimizing their branding concept, ideation,
- Australia And A Piece Of Bhineka Tunggal Ika ↦ IFF 2016Indonesian Film Festival (IFF) was established organically through annual Indonesian movie screening activities. With thematic visuals changing every year’s celebration, IFF visual identity remains inconsistent. The project mandate is mainly to pinpoint the design of IFF visual identity in tandem with the event identity of IFF's 11th annual screening in 2016. The main idea of our rebranding proposal lies in the following statement of: 'I am Indonesia, I am Bhinneka Tunggal Ika'. The key visuals
- Internal Culture Transformation ↦ The KarsaOur rebranding began from the inside: by tidying up our internal culture. Having remembered our business vision—to become your preferred creative agency, by providing the best, meaningful brand experiences while continuously transforming to pursue this standard—we kicked the pedal into gear. In order to come back fresher better, we begin by going back to the basics: core value, system, and symbol. Symbols are the most revered avatars, as they not only visualize the intangibles but also accelera
- The Chronicle of Renewal ↦ PhilosophiaPhilosophia, owned by a young Indonesian-Chinese descent, bloomed from the owner's personal tensions. Inadvertently made to feel like a “constant immigrant” in her own country, she fights to present her true self as a proud Indonesian that appreciates both Chinese and Indonesian culture—both authentic patterns that should seamlessly intertwine. In the past years, many brands were still focused solely on Indonesian ethnicity. Philosophia was born on this horizon: a seamless existence of those sim
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Work history
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Design Directorworkbyw
IndonesiaFull Time
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Far from being a pure visual beast, we believe brand experience is determined by its soul and
purpose. The tensions around it and how the brand experience adds value to people’s lives
that also matters and make it be loved.
We are the fellowpreneur of yours in supporting your business ambition. Our aim is none other than to create meaningful brand experience of yours and bring them to life.
We examine the real challenges and put our best effort on the foremost solutions—sometimes even beyond possible limitations.
Our company was designed to be a co-creation, which means you are invited to personalize it. Call us by any name you prefer. It will be our one-and-only—a very special collaboration.
Skills
- Packaging
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Design
- Creative Direction
- Print Campaigns
- Logo Design
- Illustrator
- Indesign
- Photoshop