Born in the most populous Muslim Country, Paragon Technology and Innovation aimed to launch a men's grooming brand, Kahf, with halal as its unique selling proposition. However, in the middle of our project, the Ministry of Religion Indonesia launched new regulations that obligate Halal Certification in every product with direct use to the human body. One of its personal care products. If every product is Halal in the future, then what will make Kahf different? Also, the biggest question is how Kahf will give the foremost solution for Muslim and society in general?